Here's another instance where any area of your website --not just the ''about us'' page
-- is an opportunity to break the mold.
Many companies add just a simple mission statement or company profile, but people often don't want to ready a wall of text explaining what you do. So, Refinery29 broke it down to convey the intangible qualities that are tough to include in a basic "About Us" page.
Although Refinery29 does introduce its page with a description of its business, its goes out on a bang -- four bangs, to be exact. The organization is on a "mission," sure, but there's also an "essence" of Refinery29, a "promise" it keeps, and a "vibe" it gives off.
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